Hey, I'm Syed 👋
Your CRO + Design partner
I help DTC and service businesses increase revenue with data-driven conversion rate optimisation.
- Revenue-first CRO, not just pretty tests
- Proven results across Service & DTC brands
- Full-funnel CRO, backed by data & psychology
Trusted by B2B & B2C brands
Revenue-first CRO, backed by real numbers
Selected work
Case studies
Real programmes, real revenue. A look at how research-led CRO moved the numbers.
What I do
Full-funnel CRO & UX
Matched to where your site is today, from deep research to live A/B testing to conversion-focused design.
Conversion Rate Optimisation
A/B testing that proves what lifts revenue
Structured experimentation on your live traffic. First I check you have the volume to reach statistical significance, then run A/B tests one hypothesis at a time, so every win is proven, not guessed.
- In-depth research: GA4, heatmaps, review mining and social listening
- A complete CRO roadmap
- A/B test variant designs, ready to ship
- Optional test development with your dev team
Conversion Redesign
When you don't have the traffic to test
Not enough traffic to A/B test? I redesign the pages that matter most with conversion built in from the ground up: clear hierarchy, persuasive structure and friction removed.
- In-depth research included
- High-converting redesigns of your key pages
- Conversion-focused UX copy
- Complete funnel design (booking or checkout journey)
AI Website Design
Go live in under 5 days
Conversion-focused websites designed and built with an AI-assisted workflow and launched in under 5 days. Built for service businesses that generate leads, so it is ideal for lead-gen sites and landing pages, not e-commerce stores.
- Go live in under 5 days
- Built for service businesses collecting leads
- Ideal for lead-gen sites and landing pages
- Not built for e-commerce stores
How I work
Step process
A proven, repeatable process that turns the traffic you already have into revenue.
About me
From engineering rigour to revenue
I came into CRO from an unusual place. I spent years as an electrical & electronic systems architect at Jaguar Land Rover and McLaren, where a single wrong assumption could cost millions. That discipline of hypothesise, measure, prove is exactly how I approach growth today.
Now I help B2B and B2C brands turn the traffic they already have into revenue, pairing GA4 and behavioural data with real user psychology. Not pretty tests, but tests that move the number that matters.
Experience
My toolkit, your advantage
See how my expertise with these tools drives better results.
Testimonials
What clients say
Founders and marketing leads on what it's like to work with me.
“Syed is great to work with, he understands what works on websites and is dedicated to understanding user behaviour. Collaboration with Syed is easy and got us brilliant results.”
“Syed has a unique and exceptional ability to understand how design, functionality and a market intersect. I highly recommend him.”
“Forward thinking in his approach to our brief. As a client I was impressed with both his deliverables. I would happily work with Syed again, and would certainly recommend him as an asset to any team.”
“Very thorough in all of his work and has very good attention to detail. Syed has a real passion in UX and really cares that the work he delivers is the utmost best quality.”
“Managed us well as we went through our rounds of feedback and iteration. Looking forward to working with him on the next stage!”
“Lovely to work with. During the design stage he processed information rapidly and produced designs with a critical view. Great person, very professional, with limitless creativity.”
“Has always delivered high-quality work. What makes Syed stand out is his ability to listen and incorporate feedback, which made the whole process smooth and enjoyable.”
Pricing
Simple, transparent pricing
Two programmes matched to your traffic, plus a risk-free way to get started.
Conversion Rate Optimisation
When you have enough traffic to run statistically valid A/B tests.
- In-depth researchGA4 analysis, heatmap analysis, review mining and social listening (Reddit pain-point mining) to fetch what really drives your users.
- A complete CRO roadmap
- A/B test variant designsVariants designed from the roadmap, ready to ship.
- Test development (optional)I integrate with your dev team so every test is built and QA'd properly.
- Monthly GA4 data reportA clear monthly read on performance and what actually moved.
- Monthly growth strategy callWe review the results together and plan the next round of wins.
You get a whole conversion team in one
Typically, most of my clients see a 20 to 30% increase in conversions within 3 to 6 months.
Conversion Redesign
Not enough traffic to test? I redesign the pages that matter most to lift conversions.
- In-depth research includedGA4 analysis, heatmap analysis, review mining and social listening.
- High-converting redesigns of your key pagesThe pages driving most of your revenue, rebuilt to convert.
- Conversion-focused UX copyYour on-page copy rewritten to persuade and lift conversions, not just read well.
- Up to 5 key pages
Complete funnel design
Your full booking flow (for services) or checkout journey (for DTC), redesigned end to end. Extra value at no extra cost.
Free CRO Audit
Give me access to your analytics and I'll dig into the numbers to find exactly where your site is leaking revenue, then hand you a prioritised CRO roadmap you can act on straight away.
What I need from you
- GA4 (Google Analytics 4) access
- Microsoft Clarity access, or any heatmap / click-map tool you already use
What you walk away with
- A deep dive into your real user and funnel data
- A prioritised CRO roadmap, yours to keep
FAQ
Common questions
It comes down to your traffic. If you have the volume to run statistically valid A/B tests, CRO lets us prove each change on your live traffic before it ships. If you have less traffic, a conversion-focused redesign of your key pages reaches the same goal, more conversions, by applying the same research and principles directly instead of waiting on test data. On our first call I'll tell you honestly which fits you best.
You don't need huge traffic to lift conversions. When there isn't enough volume for reliable A/B testing, I use Conversion Design instead: the same research and CRO thinking applied straight to the pages that matter most, so lower-traffic sites still get real, meaningful gains.
That's the point of CRO. Every winning change lifts revenue from traffic you're already paying for, and those gains compound month after month. Most of my clients see a 20 to 30% increase in conversions within 3 to 6 months, which typically covers the investment several times over.
First insights land within the first couple of weeks. With A/B testing, meaningful results usually come in 4 to 8 weeks depending on your traffic, since tests need to reach statistical significance. A conversion redesign ships sooner, so you see the improved experience live faster.
Very little. I need access to your analytics (GA4) and your site or testing tool, plus about 30 minutes with someone who knows the business. After that I run the whole process and keep you updated, so you stay in control without the day-to-day lift.
I'm a full-time growth specialist at Kaweb, and I deliberately take on only two freelance clients at a time. Each one gets 15 to 20 focused hours a month, so your project gets real attention instead of being spread thin. Fewer clients means more time on your funnel and more value for you. We collaborate async around a short monthly call, so it fits easily alongside your schedule.
Both. I design the test variants and, if it helps, integrate with your dev team so every experiment is built and QA'd properly. For redesign and website projects, design and build are handled end to end.
There isn't one. You give me analytics access, I dig into your data and hand back a prioritised roadmap you can act on, with or without me. It's a genuine, no-obligation way to see the opportunity before you invest a penny.
Let's optimise together ✨
Ready to turn more of your traffic into revenue?
Message me on WhatsApp, or book a free 30-minute call and I'll look at your highest-value page and show you exactly where you're leaving money on the table. No pitch, no obligation.
- A quick teardown of your key funnel
- Test ideas you can action right away
- Clarity on where CRO can move the needle