Hey, I'm Syed 👋
CRO and UX specialist, 5+ years, real revenue results
I help DTC and service businesses turn more visitors into customers through research-backed testing and design.
- 20-30% average conversion uplift across 20+ projects
- Full-funnel CRO: research, experimentation, and design
- Currently CRO Specialist at Uplyft and Kaweb, previously Purdy & Figg
Trusted by B2B & B2C brands
Revenue-first CRO, backed by real numbers
Selected work
Case studies
Real programmes, real revenue. A look at how research-led CRO moved the numbers.
How I work
Step process
A proven, repeatable process that turns the traffic you already have into revenue.
About me
From engineering rigour to revenue
I came into CRO from an unusual place. I spent years as an electrical & electronic systems architect at Jaguar Land Rover and McLaren, where a single wrong assumption could cost millions. That discipline of hypothesise, measure, prove is exactly how I approach growth today.
Now I help B2B and B2C brands turn the traffic they already have into revenue, pairing GA4 and behavioural data with real user psychology. Not pretty tests, but tests that move the number that matters.
Experience
My toolkit, your advantage
See how my expertise with these tools drives better results.
Testimonials
What clients say
Founders and marketing leads on what it's like to work with me.
“Syed is great to work with, he understands what works on websites and is dedicated to understanding user behaviour. Collaboration with Syed is easy and got us brilliant results.”
“Syed has a unique and exceptional ability to understand how design, functionality and a market intersect. I highly recommend him.”
“Forward thinking in his approach to our brief. As a client I was impressed with both his deliverables. I would happily work with Syed again, and would certainly recommend him as an asset to any team.”
“Very thorough in all of his work and has very good attention to detail. Syed has a real passion in UX and really cares that the work he delivers is the utmost best quality.”
“Managed us well as we went through our rounds of feedback and iteration. Looking forward to working with him on the next stage!”
“Lovely to work with. During the design stage he processed information rapidly and produced designs with a critical view. Great person, very professional, with limitless creativity.”
“Has always delivered high-quality work. What makes Syed stand out is his ability to listen and incorporate feedback, which made the whole process smooth and enjoyable.”
Journal
Methodologies & techniques
A space where I share how I actually run CRO and design work.
Let's talk about the role
Looking for your next CRO or UX hire?
I'd love to hear about the role. Message me on LinkedIn or send me an email, and I'll get back to you within a day.
- UK right to work, no sponsorship needed
- Open to hybrid roles
- Proven CRO & UX track record