Broadband Service Provider
A rural broadband provider had a well-branded site that wasn't communicating why it was worth switching. Voice-of-customer research doubled connections.
A broadband service provider offering internet connectivity to rural areas across the UK.
The provider was attracting interest, but the content wasn't clearly communicating the key benefits of the service. The website was well designed with branding in place, yet it failed to highlight what made the service stand out in a competitive market, leaving intent on the table.
- 1
Started with social listening across relevant Reddit communities to capture unfiltered, real-world language around pain points, objections and 'this is why I gave up' moments.
- 2
Paired those insights with GA4 funnel analysis to pinpoint exactly where users dropped out and which steps mattered most commercially.
- 3
Prioritised A/B tests on key journey pages and checkout add-ons, improving completion rates while lifting AOV without harming conversion.
The numbers moved
“Very thorough in all of his work and has very good attention to detail. Syed has a real passion in UX and really cares that the work he delivers is the utmost best quality.”
More work
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